TX Whiskey (2022)
I was proud to creative direct this project from new business to strategy to campaign conception. production occurred after I left tombras, and was overseen by the CD team of maxx delaney & nick troop.
For decades, the best selling whiskey in Texas has been an import from…Canada. For a state that claims to prefer doing things their way, that didn’t make a lick of sense. Enter Pernod Ricard’s TX Whiskey, a whiskey made in Texas, from Texas ingredients, for Texans. It’s “Our Whiskey, Our Way” and together with Scoot McNairy, we’re coming for the Crown (Royal).
