Writer, Creative Leader
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Orangetheory Fitness

ORANGETHEORY FITNESS (2020)

We created a heart-pounding new brand campaign for the fastest-growing fitness franchise in the world that emphasizes energy & lifestyle benefits over physical change.

The Work (30s + 90s)

The Work (15s)

Behind The Scenes

MUSIC

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the team

writer/creative director: Tony ciampa

director: Matt baron

Music: Krewella

Agency: Tombras