Writer, Creative Leader
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Walmart

WALMART/MOTILE (2019)

Can we change the perception of Walmart?

That’s the brief we received when we first met with the retail giant’s product development team that was creating a new sub brand of stylish, tech-enabled bags and travel accessories for the discerning, urban consumer. Can Walmart be respected for making cool, forward-thinking luxury goods?

From day one we said yes, and set out to push forward the look, feel, and voice of the brand that will change the way we perceive the world’s largest brick-and-mortar retailer.

Meet Motile. Smart Accessories for an Untethered World.

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SELECT PRESS

Brit + Co: Walmart Launches a New Accessories Brand Made for Style-Savvy Commuters

T3: Motile’s Stylish Accessories Will Make Ideal Gifts This Christmas

WTVox: Motile Smart Bags Bridging The Tech World and Conscious Design

THE TEAM

Creative Director - Tony Ciampa

Art Director - Maddie Lane

Photographer - Michael O’Neal

Producer - Anna barcis