CALYPSO (2019)

We refreshed the look, feel, and personality of a stagnant beverage brand and helped lift sales 33% in one year.

Packaging Evolution

Logo Evolution

Brand Mascot Evolution

Voice Evolution

The Team

Creative Director - Tony Ciampa

Design Director/illustrator - Steve Hamaker

Copywriter - Mark Daniel Roettger

Photographer - Ryan Dailey

Agency - Tombras