Creative Director
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Mercy Health

Mercy Health: Health Care For The Universe Of You

Ahead of their 2019 merger with Bon Secours, Ohio-based Mercy Health (one of the nation's largest faith-based healthcare systems) wanted a "stake in the ground" brand campaign that connected with consumers emotionally and made a promise of operational excellence that their 34,000 employees could buy into.

We developed "Health Care For The Universe Of You," a brand idea born from the notion that every patient means the world to someone, and even the center of a family universe needs someone to revolve around them, too.

Brand-Level Campaign (2018)

Cardiology Service Line

Orthopedics & Sports Medicine

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the team

creative director - tony ciampa

art director - maddie lane

agency - tombras