Bon Secours Mercy Health

In 2018, I led the winning pitch to Bon Secours Mercy Health, one of the largest hospital networks in the nation.

Our winning brand platform, “Health Care for the Universe of You,” defined the brand for the duration of our six year agency/client relationship (though I departed Tombras full time in 2021, I continued to lead the Bon Secours Mercy Health work in a freelance capacity until 2025).

This "stake in the ground" brand campaign connected with consumers emotionally and made a promise of operational excellence that their 34,000 employees could buy into.