Creative Director
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Whoa: You Said It!

WHOA

A Brand Built From Scratch

When serial entrepreneur Adam Rozen approached us in early 2017, he didn't have the seed of an idea, he had an almond. A really, really delicious almond, with flavors inspired by worldly culinary creations (spiced curry, anyone?). As part investors in what would soon became a company with national distribution, team Madwell wasn't just the brand agency that built Whoa, we were the brand team itself.

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The Team

ECD - Chris Sojka

Creative Leads - Tony ciampa, chris church

design director - Julia compton

Agency - Madwell