Creative Director
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Rockport

REBRANDING AN AMERICAN ICON

Rockport makes the most comfortable shoe in the world. I mean, this is the company that invented the walking shoe. Not just popularized it, invented it. And when you have comfortable, aesthetically pleasing shoes, you can move as you please to anywhere and everywhere. Which is a good thing, because you might have office shoes on, but chances are you're not going to spend your entire day in the office. You might have heels on for a meeting, but you're not going to want to be carrying your shoes home when happy hour turns into a few hours which turns into karaoke night. And that's what Rockport is all about: comfort and aesthetics that enable versatility. These shoes are literally Made For Movers.

The team

ECD - chris sojka

Copy leads - tony ciampa, laura wasson

design leads - julia compton, chris church

agency - madwell